The Person Behind Cattle360: An Honest Look at Who Built This

I want to be straight with you. If you're going to trust a piece of software with your herd records, you deserve to know who built it and why. So here it is — no spin, no polished founder story. Just the truth about who I am and what Cattle360 actually is.

My name is Jarrett Woodall. I'm a software engineer by trade, a cattleman by upbringing, and the sole person behind Cattle360. I'm not a startup with a team of developers and a venture capital runway. I'm one person who works a full-time job, runs a cattle operation on the side, and builds this platform in the hours in between.

My Day Job

Monday through Friday, I work as a Software Engineer at Vermeer Corporation. My work there centers on supporting Vermeer's engineering processes around CAD data — managing how complex product data flows through a large manufacturing organization. It's detailed, demanding work, and it keeps me sharp.

What that job has taught me — more than anything — is that data, when organized well, drives better decisions. That lesson didn't stay at my desk. It followed me home to the farm.

The Cattle Operation

I was born into the cattle industry. My family runs a 100-head operation on 400+ acres in central Missouri. I grew up understanding that ranching isn't a hobby, it's a way of life. It demands your attention, your memory, and your patience every single day.

My own operation is smaller. Less than 20 head right now. I'd love to grow it, but let's be honest — between Vermeer and building Cattle360, there are only so many hours in a day. I know what it feels like to want to do more with your cattle and have time be the thing that holds you back.

At home I've got my wife Emily, our two small dogs Trigger and Jake, our Great Pyrenees Ellie, and a small flock of chickens and goats rounding out the place. It's busy and I wouldn't have it any other way.

Why Cattle360 Exists

I started Cattle360 because I saw a gap. Ranchers — including my own family — were keeping records in their heads, on paper, across a patchwork of spreadsheets, and even smaller custom-built software. Not because they didn't care about data, but because nothing out there made it easy enough to be worth the switch.

I believe there's real, measurable value in organizing your herd data. Not just for big commercial operations with full-time staff — but for the small producer, the family operation, the person running cattle on top of everything else life demands. When your records are clean and connected, you make better decisions. You catch things earlier. You know what's actually profitable and what's costing you.

The transition from memory and paper to organized digital records doesn't have to be painful. That's what I'm trying to prove with Cattle360. And I genuinely believe that if I build it right, even producers who aren't naturally drawn to technology will find real value in it.

What I Want You to Know

I'm not building Cattle360 to get rich. I'm not chasing a big exit or a salary I can brag about. If I wanted that, I'd focus entirely on my career at Vermeer and call it a day.

I'm building this because I want to help people. Specifically, I want to help producers like the ones I grew up around — hard-working people who know cattle inside and out but are still running their record-keeping the same way their grandparents did. I think they deserve better tools, and I think I'm in a position to build them.

There's still a lot of work to do. Cattle360 is growing and improving, and there are features and refinements I'm working toward. Some things take longer than I'd like because I'm one person working nights and weekends around a full-time job and a family. I think it's important you know that.

What I can promise is that the decisions I make for this platform are driven by what's genuinely useful for producers — not by what sounds good in a pitch deck.

One decision I'm particularly deliberate about: Cattle360 has a free version that isn't just a watered-down trial. It includes a real set of features — features that other platforms lock behind paid tiers or subscription walls. I've seen what it looks like when software companies use a free plan as a hook to squeeze people into paying. That's not what this is. If the free version covers what you need, use it. I'd rather you get value from Cattle360 at no cost than not use it at all.

How Paid Plans Actually Help Cattle360 Grow

That said, I want to be honest about what paid subscriptions mean for this platform — because it's not about profit margins. Every dollar that comes in through a paid plan goes right back into Cattle360.

Here's what that looks like in practice:

• Server and infrastructure costs — Hosting, databases, backups, and security aren't free. Paid plans keep the lights on and the data safe.
• New features — Every hour I'm not spending on keeping things running, I'm spending on building. Paid plan revenue gives me the ability to invest time and resources into features that matter — better reporting, smarter workflows, mobile improvements, and more.
• Integrations — Connecting Cattle360 to the tools and equipment producers already use — EID readers, scales, market systems — takes real development time. Sustainable revenue makes those integrations possible.
• Innovation — There are ideas on my roadmap I'm genuinely excited about. Things that would make a real difference for how producers manage their herds. Paid plans are what turn those ideas from notes into features.

The free version will always be meaningful. But if you've found Cattle360 valuable and want to see it keep growing, upgrading is the most direct way to invest in that future.

Suggestions Are Welcome

I'm one person, which means I don't have a team sitting around brainstorming features. My best ideas come from the people actually using the software. If you've got a suggestion — whether it's a small quality-of-life improvement or a big idea for something Cattle360 doesn't do yet — I want to hear it. Seriously. Some of the best additions to this platform have come from a single message from a producer who had a better way of thinking about a problem.

And if you're a business, a technology provider, or an ag-industry partner who sees an opportunity to work together, I'm open to that conversation too. Whether it's an integration with equipment you manufacture, a data partnership, or something I haven't thought of yet — if it helps producers, it's worth talking about.

This platform grows when the people using it are involved in shaping it. That's not a slogan — it's just how this works when one person is building something for an industry they actually care about.

An Open Invitation

If you have feedback, feature requests, partnership ideas, or just want to talk cattle and software, I'm reachable. I read every message that comes in. This isn't a faceless company — it's me, and I care about getting this right.